About Us are bioethanol fire specialists, and one of the largest retailers of EcoSmart Fires in the UK.

We are a family business based in South Wales, our team is here to help you find the perfect bioethanol fireplace, whilst providing you with exceptional service.

We are here to familiarise you with bioethanol, answer your questions and provide all the options available to you. We will help you choose the design and size that's best suited for your lifestyle. It doesn't matter if you are a homeowner or a large firm of Interior Designers, we strive to provide the best service for all!

We encourage you to contact us early in your planning, we can talk through your requirements and ensure that you are choosing the perfect fireplace.

Many of the styles and sizes are in stock, however it is a vast range and some will need to be ordered direct with the manufacturer. Demand also increases in Autumn for indoor fireplaces and in March for our outdoor fire pits. Our advice is talk to us early and avoid disappointment.

If you have any questions about bioethanol or EcoSmart Fire, or if you would just like to double check the availability of an item, please use the Contact Us page, or call us at 0800 949 4044 or email us at We would love to hear from you!

Peace of Mind

Our user friendly website means that you no longer have to brave the crowded shops in search of that perfect bioethanol fire.

A search of provides you with numerous options from the comfort of your home and all delivered to you free of charge.

We also provide peace of mind, in addition to the manufacturer warranty, if for any reason you are not satisfied we provide a no questions asked 14 day money back guarantee. See our refunds policy for additional information.

Why Choose

Authorised Dealers is an authorised dealer of every brand that we carry. You can be assured that you will receive the full manufacturer's warranty with every purchase.

Satisfaction Guaranteed

We appreciate what it’s like purchasing online without actually seeing and touching the product. We want you to know that all the manufacturers on this website are chosen to ensure you receive a quality product.

Customer Service Is Our Top Priority

We are here for you! We strive for excellence in customer service and to provide value at all times. You can expect contact from us immediately after placing your order, and when your product ships.

100% Safe and Secure Online Shopping

We want you to have 100% confidence when making your purchase with us online. That’s why we offer payment options with trusted providers of online transactions. When placing an order on your credit card information is encrypted and none of the digits of your card are stored.

Sister Site is the sister site of, both are trading names for Aldmar Ltd, registered company number 13076454. VAT Number 376565553.

Trade Enquiries

We are very happy to chat with trade customer